

+1.916.786.9599



info@fossmg.com

Why Pay-Per-Click Works


Published: November 18, 2014

Written by: Erik Foss

Categories: FOSS PPC TRENDS

Why Use Pay Per Click or Online Ads

Pay Per Click Advertising Is a Proven Low Cost Sales Leader. The Internet and Search Engines are proven advertising, branding, and revenue driving channels superseding telemarketing, direct mail, radio, and other forms of traditional, one-to-one marketing and advertising media.

The companies succeeding online with Pay Per Click, Paid Inclusion, Sponsored Link, and Display or Banner Advertising are those that are not testing the Internet to see if it works, but instead are embracing it as a critical, central marketing and advertising channel because it drives millions of online searchers to web sites leading to millions of dollars of new business being transacted every day.

  • Immediate, day one, top of page 1 search engine results page (SERP) exposure.

  • Reach a targeted audience anywhere in the world who are actively searching for your business.

  • Brand your company for your targeted keywords plus thousands of other long tail phrases that take longer with seo.

  • Reach more keyword searches immediately, much faster than SEO efforts.

  • Gain incredible insights into your customers’ behaviors, useful in other marketing and sales efforts.

  • Easy continuous testing and improvement.
  • You have complete and total control over your:

  • Content/messaging.

    • Keywords/phrases your ads are delivered against.

    • Landing pages designated for new traffic.

    • Budget…we’ll help you stay right on your monthly budget.

    • Geographic, demographic, and psychographic targeting.

  • Measure critical search behaviors and actual sales. SEM (Search Engine Marketing) is focused on the bottom line.

  • Robust metrics help search optimization, site improvement, and other marketing efforts.

Written By Erik Foss

Erik is the Founder and President of FOSSmg (Foss Marketing Group, Inc.), a full service online marketing and advertising agency specializing in web site design, social media marketing, search engine optimization, pay per click advertising, email marketing, branding, design, and marketing research.

Founded in 2001, Erik spends each and every day providing great companies, small and large from around the globe with excellent marketing and advertising solutions...solutions that make an impact.

Erik is also a husband, a father to four amazing children, an avid sports fan, movie fan, and has spent much of his life playing, singing, writing and recording original rock music.

You May Also Like…

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

You May Also Like…

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *