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The Latest Blog Posts From Foss Marketing Group…

Optimizing for ChatGPT: The Next SEO Frontier (But Google’s Still the Boss)

Optimizing for ChatGPT: The Next SEO Frontier (But Google’s Still the Boss)

People are definitely using ChatGPT for search—and we’re seeing it in our analytics. While Google is still the dominant force in search, AI platforms like ChatGPT are emerging as new SEO channels. That doesn’t mean you need flashy tools or unproven tactics to keep up. In fact, the best approach right now is sticking to strong, traditional SEO fundamentals—technical optimization, clear structure, and high-quality content. In this post, we explain what’s real, what’s hype, and how businesses can start optimizing for both Google and generative search platforms like ChatGPT.

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Remarketing vs. Retargeting

Remarketing vs. Retargeting

Retargeting and remarketing are often used interchangeably, but they serve distinct purposes in your digital strategy. Retargeting focuses on bringing back potential customers who’ve interacted with your brand but haven’t converted, while remarketing re-engages your existing customers to boost loyalty and repeat sales. In this post, FOSSmg breaks down the key differences, when to use each, and how the smartest brands combine both for maximum ROI.

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