PAY PER CLICK (PPC) & GOOGLE ADWORDS COMPANY
FOSS MARKETING GROUP • ROSEVILLE, CA • SINCE 2001
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FOSSmg DELIVERS PAID ADVERTISING AND PPC RESULTS
WHAT YOU GET WITH FOSSmg PAY PER CLICK ADVERTISING
GOOGLE ADWORDS & SOCIAL PPC EXPERTISE
Our Strategies Deliver Results
RESEARCH & BEST PRACTICE DRIVEN CAMPAIGNS
Our Processes Generate Targeted Clicks
HIGH CONVERSIONS WITH LOW COST-PER-CLICK
Our Focus Drives More Conversions
LEVERAGE CRITICAL CONSUMER PREFERENCES
We Find Opportunities In the Data
Pay-Per-Click (PPC) & Display Advertising Management
FossMG’s Pay Per Click (PPC) and Google AdWords Services Gets You Found on Page One of a Google Search Results.
We also help with Bing and Yahoo! Advertising, social media marketing on Facebook, LinkedIn, Twitter and others, retargeting campaigns, display advertising and Google AdSense.
PPC and paid search marketing is the fastest way to reach your target audience, AND, it provides you with the greatest control and measurability of any advertising medium available, online or off.
We have been managing PPC advertising since since 2002. We have developed our own unique methodology for success: Research-driven and creative focused.
From local businesses and start-ups, to established brands and global companies, we have successfully managed Pay-Per-Click and display advertising campaigns that drive targeted leads for the lowest cost possible.
LET’S GET STARTED TODAY!
DO YOU HAVE A PAY PER CLICK ACCOUNT?
Need some advice? Request a PPC campaign review here.
MONTHLY, RETAINER-BASED SERVICES.
We have a program for every budget.
Pay Per Click Advertising
Google AdWords Advertising
Bing Ads & Yahoo! Advertising
Content Partner Sites Ads
WHAT FOSSmg DOES FOR PAY-PER-CLICK (PPC) AND DISPLAY ADVERTISING
We will tailor a PPC or display ad campaign that’s customized for your business. We begin by getting to know your business, industry sector, competitors and UPS’s (Unique Selling Propositions). Then we’ll develop a strategy that’s going to deliver the results you need.
FOSSmg will execute your PPC strategy day-to-day, month-by-month. We’ll improve your existing campaigns or create new ones on networks that match your customers. We’ll make adjustments to keywords, ad copy & creative and more, and always communicating with you.
PPC success begins with the keyword. We’ll do the research and then constantly adjust to ensure you’re targeting the most appropriate keywords. We use sophisticated keyword research techniques ensuring your ads are reaching the most cost-effective keywords and long-tailed phrases.
ADCOPY & CREATIVE
FOSSmg will write your advertising copy and create your display ads’ visuals, like custom illustrations and images. We’ll ensure your ads are targeted to the ad group and landing pages. Our ads are call to action focused, and we’ll test ads to continuously improve engagement.
Ad extensions are a vital component of the PPC arsenal. Ad extensions provide opportunities to transform your adtext and for your ads to stand out over your competitors. Ad extensions allow you to include phone numbers, site links and other bonus content to give you a competitive advantage.
SOCIAL MEDIA TARGETING
Facebook, LinkedIn and Twitter all provide specific targeting criteria to get your ads in front of the customers you desire. From geo-targeting and interest categories, to traditional demographics, shopping behaviors and the hashtag, we’ll build the most effective campaigns for you.
We provide continuous optimization to refine, focus and improve campaign performance. FOSSmg’s expertise and understanding of how to analyze results is the key. We also set up the tracking throughout the cycle. An extra percent here, a lower CPC there makes all of the difference.
TRACKING & REPORTING
You’ll always know how your campaigns are performing, how much you’re spending and your ROI. We produce reports containing meaningful insights regarding your PPC campaigns. Benchmarks, analysis and recommendations for improvement are part of the FOSSmg arsenal.
WHAT OUR CLIENTS SAY
Thank you for all you do and your expertise to make our Google AdWords campaigns the most effective they can be to drive sales for games and special events. You’re a valuable part of our efforts.Jennifer Castleberry
I greatly appreciate the attention to our Google Adwords marketing efforts that for three years have resulted in new leads, new business, while always working to maximize our budget. Thank you!Doug Crane, Philadelphia
SEE OUR FULL CLIENT LIST
MORE DETAILS ABOUT FOSSmg’s PPC and ONLINE ADVERTISING SERVICES
WHY FOSSmg IS AN EXCELLENT CHOICE TO MANAGE YOUR ONLINE ADVERTISING
Not only does FossMG drive targeted, active shoppers to your web site, we make sure your PPC and online display advertising is locked into your business strategy and sales goals.
We don’t just drive targeted prospects to your store, we look at the entire marketing and business landscape to ensure your PPC campaigns are integrated and take advantage of new trends and opportunities.
FossMG Will Demystify Online Advertising and Define In Real Business Terms How It Will Impact Your Revenue and Bottom Line. Contact Us Today.
What to expect from FOSSmg…we will:
- Take the mystery out of online advertising.
- Build your strategy.
- Get your business found on page 1 day 1.
- Develop keyword campaigns.
- Identify and optimize landing pages.
- Design your web site if you need one.
- Improve your landing pages for conversion
- Identify market opportunities.
- Identify voice of the customer trends
- Test and improve your campaigns and web site continuously.
- Find the lowest cost clicks available in the market.
- Find the best display/banner ad opportunities.
- Design and produce display ads.
- Write and test your ads, text or display.
- Research your audience.
- Research your competitors.
- Completely manage your PPC campaigns.
- Manage and control your marketing budget for media/clicks.
- Report trends and make recommendations.
FOSSmg Does Not Stop with the Click…
FOSS Marketing Group is equally, if not more so, focused on what happens to your visitors after the click. We can drive targeted traffic to your site all day, but if the site is boring, does not answer the visitor’s question quickly, or is not ready to handle the traffic and convert that traffic into leads and sales, then our SEM efforts are wasted.
RECENT PPC TRENDS
- GOOGLE SHARE OF GLOBAL SEARCH MARKET 67.5% 67.5%
- GOOGLE YEAR-OVER-YEAR SEARCH VOLUME INCREASE 30% 30%
- ADWORDS YEAR-OVER-YEAR COST PER CLICK DECREASE 7% 7%
- PERCENT OF MARKETERS THAT OUTSOURCE SOCIAL ADVERTISING 25% 25%
- PERCENT OF MARKETERS ADVERTISING ON LINKEDIN 24% 24%
- PERCENT OF SOCIAL MARKETERS USING FACEBOOK ADVERTISING 92% 92%