Site Analytics, Online Surveys, ROI Measurement & Strategic Marketing

Measure Your Marketing Investment and Identify New Business Opportunities with Strategic Site Analytics Services from Foss Marketing Group

Call FossMG at 916-786-9599 or submit the Request Information Form to Get Started Today! Learn More About Our Service Rates and Package Opportunities.

FossMG Analyzes Site Metrics, Behavioral Visitor Data, and Site Engagement to Ensure Web Sites Generate Business.

One of the greatest strengths of online marketing is the depth of data that is collected. This data tells business owners and management decision makers how budgets are spent and what precisely resulted from the marketing campaigns – online or off.

It does not stop there. Online data can actually identify new market opportunities when used effectively and read with an experienced eye. That’s what you get with FossMG. With experience as management consultants, Foss Marketing Group works directly with C-level decision makers and business owners to identify market opportunities that result from the data.

We identify trends in the data and adjust Pay Per Click, SEO, email marketing and site design strategies based upon data-driven evidence. Our expert web site metrics analytics capabilities allow us to do just that for our customers. That’s how we rock our clients’ world every day.

Take advantage of all that online marketing has to offer and allow FossMG to help you make sense of the data.

Web sites can be analyzed allowing us to know precisely…

• Which keywords or YouTube videos resulted in
  the best site engagement?

• What advertising campaigns resulted in the
  greatest sales or downloads?

• Where exactly are people looking when viewing
  a web page?

• What design elements generate the greatest
  revenue?

• The precise geographic sources of your site traffic.

• What keyword and advertising strategies are your
  competitors following and how to outsmart them?

• What are your target customers looking for?

• How search engines actually catalogue your site.

FossMG’s Strategic Marketing Services
allow you to:

• Focus on actionable, key web site metrics

• Measure results and return on investment (ROI)

• Learn about new market opportunities

• Identify new product or information ideas

• Identify new target markets of customers

• Focus your business on achievable goals

Any Platform or Environment:

• HTML

• CMS Tools – CMS Driven Dynamic Site Managers

• Flash

• Internal/Firewalled Sites

• External sites, primary or micro

Call FossMG at 916-786-9599 or submit the Request Information Form to Get Started Today! Learn More About Our Service Rates and Package Opportunities.

samples of work:

• Sacramento World Music and Dance Festival attendee survey
• Sierra Business Council

MARKETING RESEARCH

And at FossMG, the band doesn’t stop playing when we are driving new traffic to your web site. We keep rockin’ for our clients to ensure the traffic converts to sales, downloads, subscriptions, or whatever the conversion you want.

We start by analyzing your site’s ability to convert traffic into dollars and we focus equally (if not more so) on what happens after the click – after the prospect or customer has visited your site. We analyze site metrics and other data collected from your site to find out what is working and what isn’t. Using continuous content testing and site improvements, FossMG keeps your site ahead of the increasing flow of online competition, trying to win the Page 1, Position 1 ( P1²™) for your target keywords and phrases.