People are definitely using ChatGPT for search—and we’re seeing it in our analytics. While Google is still the dominant force in search, AI platforms like ChatGPT are emerging as new SEO channels. That doesn’t mean you need flashy tools or unproven tactics to keep up. In fact, the best approach right now is sticking to strong, traditional SEO fundamentals—technical optimization, clear structure, and high-quality content. In this post, we explain what’s real, what’s hype, and how businesses can start optimizing for both Google and generative search platforms like ChatGPT.