by Erik Foss | Apr 21, 2025 | THE F FACTOR
Unforced errors in marketing aren’t just embarrassing—they’re costly. From expired domains and broken links to forgotten login credentials and missed deadlines, these mistakes are like fumbling the ball with no one else on the field. In this post, we spotlight the most common self-inflicted business blunders and how to fix them. If you’re tired of beating yourself, it’s time to get your marketing house in order—and your agency can help lead the way.
by Erik Foss | Sep 15, 2024 | FOSS PPC TRENDS, THE F FACTOR
Retargeting and remarketing are often used interchangeably, but they serve distinct purposes in your digital strategy. Retargeting focuses on bringing back potential customers who’ve interacted with your brand but haven’t converted, while remarketing re-engages your existing customers to boost loyalty and repeat sales. In this post, FOSSmg breaks down the key differences, when to use each, and how the smartest brands combine both for maximum ROI.
by Erik Foss | Sep 4, 2013 | RECENT FOSS NEWS, THE F FACTOR
We could not be more excited or proud to announce Foss Marketing Group is now donating social media management, SEO and web site marketing services to a new national charity, Operation Warrior Wishes, also known as All32In17. http://operationwarriorwishes.org/ This...
by Erik Foss | Jul 23, 2013 | THE F FACTOR
Five Ways Your Web Site is Like #Sharknado and Tips for Fixing a Really Bad Web Site Recently, the Syfy Channel released “Sharknado,” an atrocious shark attack movie that easily bit the leg off of the worst movie of all time list. When it was released I...