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FOSSmg

Leadership

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Erik Foss

Founder & President, Foss Marketing Group, Inc. (FOSSmg)

Erik Foss founded Foss Marketing Group, Inc. (aka FOSSmg) in 2001 to deliver high-impact digital marketing solutions rooted in strategy, creativity, and results. With over 25 years of experience in marketing, advertising, analytics, and branding, Erik has helped nearly 300 organizations—from startups to global brands—amplify their presence, grow their audiences, and exceed sales goals.

Throughout his career, Erik has worked with some of the world’s most recognized companies, including Amazon, Disney, Starbucks, Intel, Visa, Boeing, Cisco Systems, Yahoo!, HP, Capital One, Lockheed Martin, and Sutter Health. Before launching FOSSmg, he directed the Strategic Services division at Omnicom’s Bernard Hodes Group and served as a Senior Marketing Analyst at EpicEdge. Earlier, at TMP Worldwide, he was one of the original salespeople for Monster.com—helping redefine digital recruitment during its formative years.

In 1994 Erik began in the advertising and marketing world working for both regional and global advertising agencies. He worked as a marketing research manager for Rogers & Associates, then as the Western Regional Marketing Manager for TMP Worldwide (where he was one of the original salespeople for Monster.com).

At FOSSmg, Erik leads with a mindset forged through both professional discipline and creative instinct. That edge? It comes from a past life spent on stage as a rock music singer-songwriter in the Bay Area—writing songs, opening for national acts, and recording in world-class studios. The experience shaped his approach to standing out, connecting with an audience, and never phoning it in.

Erik’s work has been featured in the Sacramento Business Journal, and he’s contributed to multiple white papers and industry reports. He served as the first two-term President of the American Marketing Association Sacramento Valley Chapter from 2006–2008 and is a seasoned speaker and presenter. He holds a B.A. from the University of California, Santa Cruz.

A family man at heart, Erik lives in Northern California with his wife and four children. He’s an unapologetic music lover, film fanatic, and sports enthusiast. The energy and authenticity that once fueled his live performances now drive FOSSmg’s mission: to help businesses break through the noise, tell their story, and win.

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Strategic Thinker

Delivers high-ROI solutions grounded in analytics, experience, and business goals.

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Deep Industry Knowledge

Over 25 years across digital marketing, advertising, branding, and analytics.

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Client-First Approach

Always focused on what’s best for the client, not just what’s trendy.

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Results-Driven

Led campaigns for nearly 300 companies, from startups to global powerhouses.

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Clear Communicator

Experienced presenter and advisor who simplifies complex marketing challenges.

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Trusted Partner

Known for integrity, responsiveness, and long-term relationships that drive real success.