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Social Facts of Life

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Published: August 20, 2012
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Written by: Erik Foss
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The Latest Figures from the Social Media and Network Behemoths:

FACEBOOK FACTS

Statistics from the Mothership:

  • 1.04 billion daily active users on average for December 2015
  • 934 million mobile daily active users on average for December 2015
  • 1.59 billion monthly active users as of December 31, 2015
  • 1.44 billion mobile monthly active users as of December 31, 2015
  • Approximately 83.6% of our daily active users are outside the US and Canada

Reference: Facebook.com

TWITTER FACTS

Twitter Statistics (As of December 31, 2015; source)

  • 320 million monthly active users.
  • 1 billion Unique visits monthly to sites with embedded Tweets.
  • 80% are active mobile users.
  • There are 500 million tweets sent from Twitter every day (2016).
  • 56% of customer tweets to companies are being ignored. (sources: AllTwitter)
  • 70% of Companies Ignore Customer Complaints on Twitter (source: Maritz)
  • Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)
  • The average user has 208 followers.
  • 32% of all Internet users are using Twitter. (source: Marketing Land)
  • 69% of follows on Twitter are suggested by friends. (source: Web Analytics World)
  • 44% of accounts have never sent a Tweet, meaning nearly half of users don’t publish content, they engage other’s content.
  • In 2012, 1 million accounts have been added to Twitter everyday. (source: Infographics Labs)
  • 50% of Twitter users are using the social network via mobile. (source: Microsoft tag)
  • 34% of marketers have generated leads using Twitter. (source: Digital Buzz Blog)
  • 26% of retweets are incited by a request to retweet. (source: Web Analytics World)

Written By Erik Foss

Erik is the Founder and President of FOSSmg (Foss Marketing Group, Inc.), a full service online marketing and advertising agency specializing in web site design, social media marketing, search engine optimization, pay per click advertising, email marketing, branding, design, and marketing research.

Founded in 2001, Erik spends each and every day providing great companies, small and large from around the globe with excellent marketing and advertising solutions...solutions that make an impact.

Erik is also a husband, a father to four amazing children, an avid sports fan, movie fan, and has spent much of his life playing, singing, writing and recording original rock music.

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