There’s no denying it. People are using ChatGPT to search. At FOSSmg, we’re seeing it in our tracking analytics: real visits coming from ChatGPT. This isn’t hypothetical – it’s happening.

That said, let’s be clear: Google is still king. It’s still the elephant in the room, and search volumes haven’t meaningfully declined. Google remains the most powerful channel for discoverability, and we’re not abandoning it. But the rise of AI tools like ChatGPT, Perplexity, and others means we’re adding a new layer to our SEO playbook.

Think of ChatGPT search visibility as a new SEO channel – a place your brand can (and should) show up. Don’t expect thousands of visits overnight. You might only see a handful of clicks per month right now. But ChatGPT isn’t going anywhere, and forward-thinking businesses should already be preparing for AI search traffic to grow.

Now, there are a lot of theories out there – new tricks, shiny tools, and claims about special tactics to “hack” ChatGPT results. Be careful. Some of it’s untested hype. Others might be phishing attempts masked as tech advice. As of today, the most effective way to show up in generative search results is to have a solid, traditional, and comprehensive SEO strategy in place.