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Remarketing vs. Retargeting
Retargeting and remarketing are often used interchangeably, but they serve distinct purposes in your digital strategy. Retargeting focuses on bringing back potential customers who’ve interacted with your brand but haven’t converted, while remarketing re-engages your existing customers to boost loyalty and repeat sales. In this post, FOSSmg breaks down the key differences, when to use each, and how the smartest brands combine both for maximum ROI.
