NEW DENTAL PRACTICE WEBSITE

Responsive Website Keeps Practice Ahead of Mobilegeddon

CASE STUDY OVERVIEW

The Challenge

Yamamoto & Lee Family Dentistry has provided dental services in Roseville, CA since 1985. FOSSmg has provided SEO services to the practice since 2010. Their previous web site was not mobile-ready.

With the increase in mobile search and the impending mobile-friendly Google search algorithm update coming, we approached the dentists to redesign their website to address both the mobile-friendliness issue, as well as introduce cutting-edge web design features.

The challenges involved maintaining the many page 1 search rankings for keywords and phrases, as well as rolling out the new website design ahead of mobilegeddon.

We were also tasked to maintain the dentists’ brand, which very much reflects their personalities and personal interests. They did not want a “cookie-cutter” typical dental practice website. We had to include elements and expand upon the branding elements that make them unique.

The Solution

FOSSmg created a new, custom WordPress-based website, including customized image rotators, and most importantly, responsive code allowing the site to pass Google’s new strict mobile-friendliness tests. Having worked with the dentists for several years, we knew what branding and personal aspects they’d want and like in their new website.

The FOSSmg exponential difference involved custom-created images and icons to express their brand in new and refreshing ways. We also interjected our own vision for what prospective dental patients would like. We wanted to emphasize the peaceful and beautiful view from the patient chairs.

Since the launch of the site, the site has performed better in search too. Organic search targeted traffic has improved, visitors stay on the new site 107% longer than on the old site, the site’s bounce rate dropped significantly, and the domain authority improved.

Equally as important, the client loves the new site and has shared that their staff is very excited and proud of the site as well. You can’t underestimate the value in employee pride to help keep the practice function successfully.

THE CLIENT LOVED THE RESULTS!

 

Thank you FOSSmg! The website looks great and is a great reflection of us and our business. It’s definitely not a cookie cutter site. Thanks for working with us on making it that way.

Dr. Steven Lee, DDS

Dentist, Co-Owner, Yamamoto & Lee Family Dentists

Thanks for keeping us ahead of the curve!

Dr. Lynn Yamamoto, DMD

Dentist, Co-Owner, Yamamoto & Lee Family Dentists

60 DAYS LATER

%

Web Site Bounce Rate Dropped

%

Time On Site Increased

%

Client Satisfaction

%

On Time & On Budget

See For Yourself

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FOSSmg | Foss Marketing Group, Inc. | 916.786.9599  |  Online Marketing and Digital Advertising Agency in Roseville, CA | Established 2001
Serving Sacramento, California, Unites States, and Global Businesses, Non-Profits, Retailers, Artists and Local Companies

FossMG, Foss Marketing Group, Inc, an online marketing agency and web design company located in Roseville CA
 

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