The Latest Figures from the Social Media and Network Behemoths:

FACEBOOK FACTS

Statistics from the Mothership:

  • 1.04 billion daily active users on average for December 2015
  • 934 million mobile daily active users on average for December 2015
  • 1.59 billion monthly active users as of December 31, 2015
  • 1.44 billion mobile monthly active users as of December 31, 2015
  • Approximately 83.6% of our daily active users are outside the US and Canada

Reference: Facebook.com

TWITTER FACTS

Twitter Statistics (As of December 31, 2015; source)

  • 320 million monthly active users.
  • 1 billion Unique visits monthly to sites with embedded Tweets.
  • 80% are active mobile users.
  • There are 500 million tweets sent from Twitter every day (2016).
  • 56% of customer tweets to companies are being ignored. (sources: AllTwitter)
  • 70% of Companies Ignore Customer Complaints on Twitter (source: Maritz)
  • Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)
  • The average user has 208 followers.
  • 32% of all Internet users are using Twitter. (source: Marketing Land)
  • 69% of follows on Twitter are suggested by friends. (source: Web Analytics World)
  • 44% of accounts have never sent a Tweet, meaning nearly half of users don’t publish content, they engage other’s content.
  • In 2012, 1 million accounts have been added to Twitter everyday. (source: Infographics Labs)
  • 50% of Twitter users are using the social network via mobile. (source: Microsoft tag)
  • 34% of marketers have generated leads using Twitter. (source: Digital Buzz Blog)
  • 26% of retweets are incited by a request to retweet. (source: Web Analytics World)
 

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