We will tailor a PPC or display ad campaign that’s customized for your business. We begin by getting to know your business, industry sector, competitors and UPS’s (Unique Selling Propositions). Then we’ll develop a strategy that’s going to deliver the results you need.

FOSSmg will execute your PPC strategy day-to-day, month-by-month. We’ll improve your existing campaigns or create new ones on networks that match your customers. We’ll make adjustments to keywords, ad copy & creative and more, and always communicating with you.

PPC success begins with the keyword. We’ll do the research and then constantly adjust to ensure you’re targeting the most appropriate keywords. We use sophisticated keyword research techniques ensuring your ads are reaching the most cost-effective keywords and long-tailed phrases.

Ad extensions are a vital component of the PPC arsenal. Ad extensions provide opportunities to transform your adtext and for your ads to stand out over your competitors. Ad extensions allow you to include phone numbers, site links and other bonus content to give you a competitive advantage.

Facebook, LinkedIn and Twitter all provide specific targeting criteria to get your ads in front of the customers you desire. From geo-targeting and interest categories, to traditional demographics, shopping behaviors and the hashtag, we’ll build the most effective campaigns for you.

We provide continuous optimization to refine, focus and improve campaign performance. FOSSmg’s expertise and understanding of how to analyze results is the key. We also set up the tracking throughout the cycle. An extra percent here, a lower CPC there makes all of the difference.